MC series #5. What can you do with the Marketing Cloud?

We are now at the fifth and final round of the series dedicated to the Contactlab Marketing Cloud. After having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. With the help of some simple examples, let’s try to understand how the Marketing Cloud can support digital marketing activities aimed at customer engagement. Let’s try together to understand how to make your business sound even louder.

 

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MC series #4: Learn from the data and optimise your future campaigns

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success.

After going through the Customer Data Platform, the heart of the Marketing Cloud, and how to use all the data made available in the profiles in real-time thanks to Marketing Automation, let’s see what this data really tells us.

 

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MC series #3: Let the platform work for you, automate!

The series of articles exploring the Marketing Cloud continues. We have talked about the Customer Data Platform, emphasising the importance of collecting and managing data in order to gain in-depth knowledge of contacts and be able to identify specific audiences for a personalised experience.

Let’s now see what it means to build these journeys dedicated to each profile, tailored to needs and objectives. Let’s find out how to make the contents of each automation unique according to the preferences, habits and past and expected future behavior of each contact. Let’s activate the data thanks to Marketing Automation.

 

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MC series #2: Contactlab’s Customer Data Platform makes all the difference!

We continue our adventure in discovering the Contactlab Marketing Cloud and today we enter the heart of the technology, the Customer Data Platform. A set of functionalities that allows complete data management. You can have all the tools you need to know your customers inside out, discover them and target them with tailor-made campaigns that will take your business to new heights. All this while guaranteeing compliance with GDPR regulations.

This solution has allowed Contactlab to be included among the main vendors in Gartner‘s market guide, to be the only Italian company recognised by the CDP Institute, to enter Quadrant Solutions‘ SPARK Matrix and to be mentioned in Orbis Research, Market Insights Reports and The Martech Tribe.

But that’s not all, there will be many more surprises in the next upcoming articles of the Marketing Cloud series. Soon we will be talking about Marketing Automation, the so-called Data Activation phase.

 

 

 

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MC series. #1: The digital marketing platform for professional customer engagement!

The Contactlab Marketing Cloud is a digital marketing platform for customer engagement. One of the most important objectives for brands is to create and maintain long-lasting relationships with consumers, to open up communication channels and feed them with conversations that lead each contact to a purchase.

We start today with a series of in-depth articles that will show how simple, intuitive, complete and powerful technology combined with digital skills that are always at your side, can allow you to offer your customers unforgettable experiences made up of customised messages, tailor-made communications, 1-to-1 contact methods… so much attention to make each one of them feel unique and accelerate your business. The key to everything is the data that represents knowledge and allows personalisation.

 

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Send series. #4: What kind of communications can you send with Send?

We have now reached the fourth and last appointment of the series dedicated to Send, Contactlab’s digital messaging. We have spent more than a month together and had the opportunity to deepen many aspects: benefits and features, some use cases, how it is. Today we close by telling you what you can do with it, what kind of communication you can send with Send.

 

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Send series. #1: Benefits and Features

A new series starts today! It is dedicated to Send, the Contactlab digital messaging platform. We will keep you company with four appointments and we will see together the differentiating elements, what you can do, how to proceed and finally the type of communications that can be conveyed. Stay with us!

 

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