This section describes how to use the Customers section to:
- View key statistics and the composition of the available data.
- Access the details relating to individual customers.
- Manage customer base data, consents and events.
Create, edit or delete customer profiles and add events as required.
Exploring customers, events and analytics
The data visualization section is subdivided into the following:
- The Overview dashboard.
Displays an overview of customer acquisitions and events for the previous month.
- The Customers management page.
Enables you to select or search for individual contacts and create new ones.
Also provides access to:
- The Analytics management page.
Enables you to view customer, event, purchase and web analytics.
Each subsection can be accessed through the Sidebar.