Behavioral data can also be referred to as events or actions, because each item of data occurs at a precise moment in time. When creating or editing an event rule, meaning a rule that is applied to behavioral data, you can choose whether the applicable conditions are applied to:

• All the events, regardless of when they occurred.
  or:
• Only those events that happened in a given time frame.

This is know as a time frame condition.

A time frame condition can be:

• Anytime
  All events are taken into account.
• In the date range
  Only events that occurred after a given date, before a given date, or between two dates are taken into account.
• In the last
  Only events that occurred in the last N days, weeks, or months are taken into account.

Time frame conditions cannot be applied to demographic rules, as the data is not made up of events.