Analytical queries

An analytical query enables a comparison to be made between:

  • How often an event occurs that has specific conditions applied to it.
    For example, buying a yellow bag, or spending more than 200 euro.
  • All events of the same kind.
    For example, making a purchase.


  • All those contacts that bought a yellow bag on at least 10% of the occasions they purchased something.
  • All those contacts that spent more than 200 euro on less than 5% of the occasions they spent money.