FACEBOOK + SEND
REACH YOUR CHOSEN CAMPAIGN AUDIENCES ON SOCIAL MEDIA, CONFIRM YOUR CUSTOMER DATA AND MAKE NEW CONTACTS
Integrate Send with Facebook and readily enhance your business, both through effective lead generation, and by converting social media users into customers. Profile new contacts and add further information about those you already know, then make their data immediately available and usable in the platform, to launch new personalized marketing campaigns.
Increase the number of contacts reached by your initiatives. For example, target your messages at people who are registered on Facebook or Instagram, and include or exclude those who match your preferences exactly, or have similar characteristics to those chosen.
The integration of the Contactlab platform with these two social networks enables you to work in synergy across both of them, communicating your message with the most appropriate audience, while acquiring new contacts through timely marketing communications campaigns, focused precisely on those who are of most interest to you.
MAIN ADVANTAGES
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Increase the number of qualified contacts
Don’t worry about synchronizing leads collected by Facebook. The Contactlab platform can easily be integrated with Facebook Lead Ads. Then, when a user submits the form that includes all their data, Send immediately collects the information and makes it instantly usable.
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Send personalized communications to new contacts
Rely on the integration that enables you to send an automatic email delivery, with the content personalized just as you require, every time a lead is created in the platform, and the email address is provided in the form.
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Reach your ideal target beyond the boundaries of your databases
With just a few steps in Send, export a contact list to use for Custom Audience campaigns made through Facebook. After the availability of your contacts on Facebook has been checked, choose whether they are included in, or excluded from, the planned activity, or if others with similar characteristics should be addressed.
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Automatic synchronization across platforms
Link your Contactlab account with the one your company has on Facebook, and start coordinating campaigns. Send is automatically synchronized, while your leads are available in real-time in the Contactlab Marketing Cloud, and your Custom Audiences will always be up-to-date. |