The GDPR countdown is almost over! But don’t worry, the Contactlab platform has all the tools you need to carry out the applicable measures and be up to date with the new European regulation.
The platform not only provides a highly secure information storage environment, it also enables you to dynamically manage your customers’ data, while ensuring it is under control and readily updatable.
All the collected data can easily be found in Hub, thanks to the individual customer profiles. Here, you can map and manage the consents of every single contact who is present in the platform, thanks to predefined propriety fields.
If you click the Customers tab in the Hub UI menu, you have simple access to all the registered contacts. You can then select and modify each of them, with ready access to the Consents page, which is conveniently subdivided into easily-understandable sections. For more information about how to modify a contact read the appropriate guide page.
The first one relates to the disclaimer that has been read and accepted. It includes the date when the contact gave their consent, together with information about the relevant disclaimer version. All the remaining sections deal with individual required consents, such as:
- Soft Spam
- Third Party Transfer
There are also controls that enable you to select whether the following settings are active or not, for each individual consent:
- Consent given (Status).
- Consent Limitation requested.
- Consent Objection.
Once the consents have been defined, Hub records every change in a register, so you always have up-to-date and historical records available, in case, for example, of any dispute. Only users with a DPO role have access to this register. The aim is to track every change, while assuring complete customer data security, with regard to company data management.
Consents in the database can be modified automatically through the API. The UI can only be used to modify consents on an individual basis.
Thanks to this data management functionality, the Contactlab platform enables you to be ready for the GDPR.
For more about this new European legislation, read our article.