From October 26th, 2020, a new Flow version is available.
The release is planned between 2:00 and 2:30 pm CEST.
What can you do with this release?
Thanks to the new step split, you are able to build different but parallel paths, verify the winning one and block the others. In this way you can decide to address your contacts with a personalized journey, tailored to specific characteristics and habits but above all that has proven to work compared to other alternatives used in the test phase.
In fact, at any point of the journey you can decide to enter the A/B test step and continue with different content, actions, times, pauses, channels, conditions, controls, etc. to understand which option obtains the best results.
What does this mean?
Have more confidence that your customer journeys are successful and that the variables selected are the most correct for your results.
Imagine you want to launch a fundraising campaign for Christmas. Before you officially launch it, leverage your most loyal donors to understand which message could be the most interesting. On the one hand, you address some of them through interviews with doctors and healthcare professionals; on the other hand, through testimonials from patients and relatives. Same communication channel – email – but different content.
Or again, you decide to launch a campaign of discounts and promotions for the upcoming holidays season and you select two ways of approaching customers with email: in one case the sender is the shop where your contacts buy most frequently, in the other an email address created specifically for this occasion.
In short, whatever the choice, design your automations, check the results and decide which one to continue with no need to create the winning journey again.