As of March 16th, 2021, a new version of Email Designer, the platform’s drag & drop email editor, is available.

One of the aspects that set Email Designer apart is its ease of use. Anyone can easily create emails that are perfectly viewable on any device. This release further strengthens this feature of the editor.

What can you do with this release?

You can preview your emails while remaining in the current work session. In fact, two new icons have been added in the upper left corner of the screen that allow you to move from the mobile version to the desktop version without leaving the workspace or switching to preview mode. In addition, you continue to work on the selected version even if you change the mode.

In this way you can check in real-time the result of each of your changes and this brings great benefits:

• Template creation operations become easier.
• The process is streamlined.
• Time is reduced.
• The possibility of errors decreases.

Although you can change the view, you are still working on a single template and it is not two separate versions of the template. Unless you decide to hide one or more pieces of content in either desktop or mobile mode, all changes made in one view will be reflected in the other.

What it means

You can switch from desktop to mobile view in one click, continue to design your content and really understand how your email looks on different devices without having to leave the screen to access the preview.

The real value of this action is fully understood when you activate the mobile email optimization features on the template:

• Hide the content of a block (also available for desktop) to diversify the content proposed on a specific device.
• Don’t stack columns of a particular row on mobile, which then looks the same as the version designed for desktop.
• Reverse the stacking of the columns of a row on mobile devices which then appear in reverse order, i.e. from the rightmost to the leftmost.

About Hide the content of a block. If the setting is active, next to the icons of the mobile and desktop versions, a new one appears indicating the use of the feature for the block you are working on. For example, let’s think about the case you have chosen to hide some images for mobile to prevent the scroll of your email from becoming too long. You can still see the image blocks in the mobile view and you can identify them on the fly because the block is blurred and the icon appears when you highlight them.

All without writing a line of code. Choose Email Designer, optimize task management and maximize results.

From March, 4th 2021, it’s available a new version of Email Designer, the platform drag & drop email editor.

What can you do with this release?

With this release you can streamline and simplify your email creation operations and increase the level of content customization when using Email Designer.

You can now make the display of each row of the template dependent on the values of the fields in the User Db for each recipient.

You can decide which fields to make visible and to which contacts, based on the specific conditions you set when building your emails. In this way, you can differentiate what your target audience will see in their communications.

By associating specific filters to the rows that express the conditions on the values assumed by selected fields of the User Db associated with the template, the row is displayed or not in the email sent. You can also get a preview!

Associating a User Db to a template can be done explicitly within the Email Designer template management panel,

or implicitly and contextually to the creation of a delivery, through the usual association of the delivery to a specific email group.

Keep in mind that if you duplicate a template that is already associated to a User Db, the link remains also in the duplicate. If you decide instead to share it with your eventual sub-companies, the template at their disposal loses the association.

How do the conditions shape up?

We said… a specific row of the template and its elements are visible depending on the presence of a filter on the row and the contextual occurrence of the conditions associated with it.

Let’s see an example. Let’s imagine we are a clothing brand and we want to reserve a special discount only to our Italian customers, using the image of a female dress for all women and a male one for men, keeping all other components of our email unchanged.

With the introduction of this feature, we can create a row by inserting the image for the woman and the filter for that row to be visible only to women. We can then, for example, duplicate the row, modify the associated filter to make it visible only to men, and change the image. Watch the video.

It’s an example and it’s very simple but it immediately shows how fast and intuitive the new feature is and how it allows to streamline operations and customize the result. With just one template we can get differentiated emails in content according to the targets we want to reach.

What it means

Having important information available in the User Db, thanks to its association with the template, you can use filters and customize messages obtaining multiple benefits. On the one hand, you can improve your customers’ experience with content that is tailored to their needs and that makes them feel like they are the center of your attention. On the other hand, you can optimize your operations by automating processes that you would otherwise have had to manage manually and create more than one campaign.

Choose Email Designer, optimize task management and maximize results.