A new cooperation between Fresh Relevance and Contactlab is born, delivering an integration that enables you to always interact with your customers in a more personalized way, and provide journeys that are shaped by their real needs.
The Fresh Relevance platform enables real-time email, mobile and web content personalization, while Contactlab provides a powerful customer engagement platform, based on their extensive experience and knowledge.
The integration between the two allows individual and in-depth customer profiles to be created, complete with all the online and offline data related to web and in-store behavior, preferences and transactions, while engaging with your audiences through dynamic message content that is updated in real-time and reflects their expectations precisely. The result is personalized and truly effective multichannel marketing.
By collecting all the information about a customer in one place and updating it daily – the products they look at on your e-commerce site, the items they click, add to a wish list, or place in their cart without completing the order, together with the details of their in-store purchases – then engaging with them through individually tailored messages, you can establish direct and personal relationships that provide significant value to both the brand and your customers.
The integration between Fresh Relevance and Contactlab is a winning match that enables you to:
- Personalize a customer’s experiences, using all their online and offline behavioral data.
- Communicate through engaging and tailored content that is delivered at just the right time.
- Accompany customers through their purchase journey.
Fresh Relevance is a sponsor of the Contactlab Conference that takes place on June 19th, 2018. We look forward to seeing you!