Engaging communications have always been of primary importance to companies. But in markets where competition is strong and communication opportunities are plentiful, you need to ensure that you truly stand out from the crowd. The real differentiator is to know your audiences increasingly well and to target them with enticing communications, time and time again. To do so, it is vital that you know the right touch points, as well as each customer’s preferences and habits, then tailor your messages precisely to their personal needs.
At the Contactlab Conference 2018, Massimo Fubini – CEO and Founder of Contactlab, told us about the new customer engagement models.