What is a plug-in? There are many definitions, but the one we like is a non-autonomous but especially important program, which is capable of extending the value and potential of your technology. And when it comes to plug-ins for cloud marketing, they also mean increased benefits both for your customers and your business. ...
READ MORE[VIDEO] Contactlab and the Fresh Relevance platform – together for effective personalization of message content based on data
22 October 2018 | Nicola ReggeAt the Contactlab Conference 2018, (link) we interviewed Tom Smith, Fresh Relevance Co-founder & CRO. He told us that, among all the features which make the Contactlab and Fresh Relevance integration extremely beneficial, there is also the ability to collect and save customer in-store transactions, in individual contact profiles ...
READ MOREWebhooks in Flow: A call that enhances integration with your apps
16 October 2018 | Francesca LombardiFrom Thursday, October 18th, you will be able to insert a webhook action when you create a customer journey in Flow. This important new feature enhances the Contactlab Marketing Cloud platform functionality, and extends its application areas further. ...
READ MORE[WEBINAR] Ensure the best possible deliverability with Return Path and Contactlab
11 October 2018 | Nicola ReggeReturn Path and Contactlab have cooperated together for many years to ensure the best possible email deliverability rates, high contact engagement levels and to help improve your business results. By combining the leading email delivery technology, provided by the Contactlab Marketing Cloud platform ...
READ MOREPIESYNC + HUB… read the Quick Start Guide now!
8 October 2018 | Nicola ReggeHub is the Contactlab Marketing Cloud module that helps you collect and integrate all the customer data available from different sources, in one unique point. Create individual and unified profiles, keep them up-to-date, and make the details immediately available for your marketing activities. Thanks to the integration with PieSync, you can now connect Hub ...
READ MORE[WEBINAR] Always keep your customer dialogs open, and ensure they have an unforgettably positive experience, by using Zendesk and Contactlab
3 October 2018 | Nicola ReggeToday, the integration between the Contactlab Marketing Cloud platform and Zendesk provides the answer many companies are looking for to communicate more quickly and easily with their customers, directly and immediately manage and answer potential queries and issues ...
READ MOREDon’t get your Facebook Custom Audiences frozen!
27 September 2018 | Marco GalliOctober 1st is just around the corner. If you don’t select a data origin for each of your Custom Audiences in Send, they can no longer be used. This is due to Facebook’s recent policy change. Setting it up in Send is quick and easy, find out how ...
READ MORE[WEBINAR] Integrate all your contact data in individual profiles, thanks to PieSync and the Contactlab Marketing Cloud platform
27 September 2018 | Nicola ReggeThanks to the combination of PieSync and Hub, you can now integrate more than 100 apps with the Contactlab Marketing Cloud platform. As a result, it will be easier to manage contact data that is distributed over different company systems ...
READ MORE[WEBINAR] Dynamically personalize your communications content with Fresh Relevance and the Contactlab Marketing Cloud platform
20 September 2018 | Nicola ReggeThanks to the integration between Fresh Relevance and the Contactlab Marketing Cloud, you can now interact with your contacts in a more personalized way, and define content relating directly to their interests that is consistent across all media. Because of the individual profiles that are enriched with valuable information about behaviors ...
READ MOREFacebook: Select the data origin for your custom audiences in Send
29 August 2018 | Marco GalliFacebook’s recent policy changes have had an impact on customers who use the synchronization feature between custom audiences and our platform’s Send module. Customers who synchronize their audiences using the Send integration feature can now specify the source of the data. This quick tutorial shows you how ...
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