Francesca Lombardi

[WEBINAR] Discover the real meaning of your data with Analytics

The future of brands is increasingly dependent on the data you collect every day, and on the valuable information it provides about your contacts and your activities, marketing or otherwise. Subscribe to our webinar to find out how Analytics enables you to explore your data in a structured and speedy way, establish interrelationships between each point, as well as with information from external systems, and offers you the opportunity to understand the resulting analysis better and make it quickly actionable. ...

Design multipath journeys with Flow, for outstanding customer experience personalization

Big news at the end of the year for Flow, the automation module of the Contactlab Marketing Cloud, which will enable you to design and execute Customer Journeys that are even closer to your needs, and your customers’ expectations. From today, you can use any Hub-based event to trigger the next step in an automation, as soon as it is added to a contact’s individual profile, rather than just email opens and clicks. And now you can also create multipath journeys to further differentiate the channels you use, and  the communications contacts will receive, based on pre-set conditions.  ...

Analytics arrives and your data takes shape

Today, Contactlab announces Analytics, the new platform module and the latest great news of 2018. More and more each day, the future of companies resides in data. Being able to query it in a structured and speedy way, while allowing the data to be readily understood and transformed into actions, is becoming a key success factor for brands, especially in a world where shoppers are becoming increasingly demanding and looking for unique customer experiences. ...

Discover contact behavior over time in Plan

The platform is enriched with a new feature that allows you to discover the behavior of your customers in the time horizon that most interests you by querying the data in Plan. You can get information on the whole database or on a specific segment; for a timely period of time or indicating when to display the data. ...