Francesca Lombardi

Differentiate your contacts’ journeys when important data is added to their profile

Choose to branch a contact’s journey according to a triggering event, or the demographic properties in their individual profile. All the demographic data you have collected in customer profiles as a result of your communication activities through each of the integrated channels, can be used to manage your relationships, improve customer experiences and progressively increase their participation in your marketing campaigns. ...

Why is it important to calculate the CLV for each of your customers?

“Will my existing customers keep on buying my brand in the future? How much will my best customers buy in the next 2 weeks? Which customers are at risk of churning? Who will be my top spender in the next six months?”  These are questions that many companies often ask themselves, to be able to forecast the future purchasing potential of their customers, understand the value they can generate, and plan marketing activities that will enhance the success of their business. ...