Understanding Data

Contactdata enables you to apply algorithms and artificial intelligence to enrich customer profiles with insights, statistics and automatic clustering. The calculations can be performed on the data in one or more Hub nodes.

All results are then made available in Hub in a specially created section of each relevant customer profile and, for example, in Plan to create segmentation rules.

A predefined, industry-optimized algorithm catalog enables you to activate the relevant algorithms. Others can be tailored by a Contactlab data analyst to the specific needs of your customer database, then made available for you to activate.

Future releases of Data will, for example, enable your data analyst to define algorithm templates for use by your company.

Key features and functionality

Data includes a wide range of features, such as:

  • Only authorized users can access Data.
    In addition, the operations a user can carry out are determined by their assigned permissions.
  • An intuitive user interface (UI).
  • Simple configuration of the relevant Contacthub workspace and node.
  • A predefined algorithm catalog, tailored to your industry.
  • Customizable algorithms that can be fine-tuned to your database by a Contactlab data analyst.
  • Simple activation, with readily available views of algorithm summaries, descriptions, configuration settings, schedules and execution logs.
  • Results available for use across the Contactlab platform.
  • Admin users can:



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