No. The algorithm definitions and planning, together with the predictive analytics, are done by Contactlab data analysts. After a detailed assessment process and fine tuning for individual industries, they are made available in the Contactdata catalogue.

However, it is possible to use and manage custom algorithms, which are purpose-made for specific Contactlab customers and can only be used in their configurations.

Contactdata is configured in association with a specific Contacthub node. The available algorithms and predictive analysis operate on the profiles and events that are part of the relevant node. However, it is possible to have multiple Contactdata configurations that are associated with different Contacthub nodes, which in turn, belong to the same or different workspaces.

Yes, but only for certain parameters, depending on what has been planned for the specific algorithm. Usually, each algorithm has a set of parameters that cannot be modified by the user. The goal is to avoid affecting the validity of the generated results. Parameter modification, when it is possible, can only be done by ADMIN users.

Yes, ADMIN users can schedule algorithms independently. Every algorithm has a maximum scheduling frequency, for example, weekly. If a higher frequency is set, the new parameter will not be accepted by Contactdata. In any case, it is not possible to schedule algorithm execution with a frequency that is shorter than daily.

Contactdata is associated with a specific Contacthub node. All algorithms active in that specific configuration, operate on data and events stored in the relevant Contacthub node. Information about profiles and events (creation, update, delete) is updated in real-time.

Every algorithm has a specific value set, which is calculated at the end of the process. They can be numeric values or strings (for example, a user’s classification in a cluster). The algorithm description, accessible through the individual algorithm panel in the UI, contains a list and description of all outputs generated by the algorithm. More information is available in the algorithm section of the Contactdata guide.

Yes, Contactdata makes a catalogue available, which lists the algorithms that can be activated within the configuration.

Yes. The algorithm calculations and predictive analytics associated with a particular profile, require a profiling consent. If a customer revokes it, or decides to limit or oppose it, every calculation on their data would automatically be stopped.

The results of algorithms and predictive analytics that are calculated by Contactdata, are available in Contactplan, for use in customer segmentation activities. Results are available in the new ‘Insights’ data category. Results will also be associated with the customer profile in Contacthub and displayed in a specific section of the profile.