Customer Analytics

To display the Customer Analytics page, click the Customers > Customers and Events in the Sidebar and select the Customers tab.

The page includes details about the customer base composition and customer acquisition statistics.
It is made up of the following panels:

  • The Customer base summary panel.
    Displays the number of New, Deleted and Updated customers.
  • The Gender and age range panel.
    Displays the gender and age range distribution of the customer base.
  • The Geographic panel.
    Displays the geographic distribution of the customer base.

If you click on a country, you can drill down to a city-based breakdown of the data for that location.

  • The Source and node panel.
    Displays the distribution of the customer base by source and node, if more than one node is selected.
  • The Acquisition trends panel.
    Displays the distribution of new, lost and total customers over the defined period of time.

You can choose to display the data on a Day, Week or Month basis.

  • The Acquisition heatmap panel.
    Displays the customer acquisition distribution, on an Hour of the day, Day of the week or Day of the Month basis.