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Effective digital communications must be both scalable and personalized as far as possible – tailor-made for each and every contact – with the ability to reach potential and existing customers anywhere, at any time, through multiple channels. Each contact has their own personal relationship with a brand, characterized by distinct buying habits, different spending behaviors and diverse loyalty levels. Contacts are not just interesting from a socio-demographic viewpoint, but also because of their behavior. Contactplan enables you to precisely define and create audience segments, then apply advanced, made-to-measure delivery plans to them – all with no technical know-how and in real time – thanks to the intuitive and friendly user interface.

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