To be more effective, compelling and capable of reaching your contacts in their favorite way, communications should be both customizable and suitable for multiple channels. Every customer has their own personal relationship with a brand, characterized by distinct buying habits and spending levels. Each contact values a brand differently and demonstrates their own loyalty level.
For these reasons, both behavioral and socio-demographic data is important. With Contactplan, you can easily define precise audience segments and create advanced, made-to-measure delivery plans in real-time, with no technical know-how, using the intuitive and user-friendly interface.
Why choose Contactplan?
Contactplan enables you to quickly and effectively create segments, then plan multichannel deliveries to the identified targets, which can then be run, for example, by Contactsend or other systems.
- Advanced segmentation: Create precisely identified audiences, using insights or socio-demographic and behavioral data, such as an engagement index or purchase actions.
- Maximum performance: A simple interface, management of databases containing millions of profiles, counts of selected contacts and the availability of audience lists in real-time.
- Immediate plans: Single or recurring deliveries, preset or custom segments and Do Not Disturb policy definitions.
- Dashboard and reports: Plan results and segment performance analysis.