Welcome to Resources

Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.

Article

Another year together has ended and we are ready for 2023!

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Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

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Article

Another year together has ended and we are ready for 2023!

Cover_1000x452.png

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

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Article

Selling easier online with ecommerce and marketing clouds always connected

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One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

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Article

Another year together has ended and we are ready for 2023!

Cover_1000x452.png

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

READ MORE
Article

Selling easier online with ecommerce and marketing clouds always connected

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One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

READ MORE
Article

Is the web behavior of your contacts really interesting for increasing sales?

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The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...

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Article | Tutorial

Creating an email delivery with Send and Email Designer is as simple as 1, 2, 3…

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Our new content editor Email Designer is perfectly integrated in the Send module interface and workflows. In this tutorial we show you how to use the editor together with Send to easily create effective and personalized email campaigns to reach your contacts at the right moment with the right contents. ...

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Article

Contactlab’s Top 10 Product Developments of 2018

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2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

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Article | Tutorial

Creating effective email content has just become as easy as drag & drop with Email Designer

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Creating effective personalized emails is now as easy as dragging and dropping elements to your template. And that’s exactly how our Email Designer works. In this tutorial we show you how to use the brand new editor of the Contactlab Marketing Cloud to craft on your own the best template to fit your needs. ...

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Article

Welcome Email Designer: Building emails in the platform has never been so easy

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A new email content editor is being added to the Contactlab Marketing Cloud, enriching its already impressive capabilities even further. Email Designer is built to make the already straightforward editing experience of our customers even easier and to further enhance the significant levels of control and flexibility they currently enjoy when creating and managing email content. The drag & drop UI and a series of very practical out-of-the-box features allow you to create personalized responsive emails in minutes. ...

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Article | Videos

Chat on WhatsApp with your customers: Up to 5 IM channels in One!

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Thanks to One,  you can now converse with your customers on WhatsApp. Until yesterday, you could count on Facebook Messenger, Line, Telegram and WeChat, but now you can chat with your contacts using another of the most popular instant messaging apps, which is already used by millions of people around the world. From today, you can offer your Sales Associates a new channel to communicate with their customers. ...

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Article | Videos

Why limit your text messages, when there is concatenated SMS?

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Deliver concatenated SMS through the platform and send your contacts all the information they need. Ensure truly effective and successful communications, without having to worry about the length of the text. You can depend on our service, which enables you to send more text messages, concatenated as if they were a single one, without any interruption for the recipient. A service that easily and simply overcomes the limit to the maximum number of usable characters imposed by a single SMS. ...

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Article | Infographic

MC series #5. What can you do with the Marketing Cloud?

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We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

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Article | Infographic

MC series #4: Learn from the data and optimise your future campaigns

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We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

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Article

Call us and find out why our competitors are talking about us

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The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...

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Article | Release

The best of the Marketing Cloud in 2020

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2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...

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Article | Tutorial

The best for the Marketing Cloud in 2019

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2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...

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Article

UI/UX series: Even color plays its part

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Color is a very important means of communication in any visual language. It represents one of the most effective ways of transposing one or more concepts from one place to another. Supported by colors, you can indicate which components are interactive, how they relate to other elements, and their level of prominence. ...

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Article

UI/UX series: When the UX determines the success of a platform

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We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...

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