Welcome to Resources

Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.

Release

Marketing Cloud changes its name and becomes MailUp CDP!

11 July 2023 | Fabrizio Corti

Marketing Cloud changes its name and becomes MailUp CDP! ...

Release

New UI to increase efficiency and productivity and reduce time and costs – Marketing Cloud v.8.8.0 Release

10 March 2023 | Fabrizio Corti

Improving a software interface remains an issue of paramount importance, but still often underestimated. The UI remains the point of contact between the user and the software and has always been a central theme of our commitment to the platform. ...

Release

Enrich your contacts’ profile with web access and navigation information

6 February 2023 | Marco Galli

Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...

Release

Change the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release

26 January 2023 | Fabrizio Corti

Simplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

New interface and lots of features for the Marketing Automation – MC Release v.8.0.0

5 December 2022 | Fabrizio Corti

Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let’s take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones. ...

Release

News coming soon for your personal profile team management. AccountCentral UI Release v.3.0.0

25 November 2022 | Fabrizio Corti

With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Keep control of your delivery targets. Release Plan UI v.1.47.0 & API v.1.36.1-2607

21 October 2022 | Fabrizio Corti

Make sure you send the correct communications to the right target. When you have to handle a plan in status error and reactivated it, you can decide whether to address contacts that have already been validated or ask for an extraction update when you reopen it to push the delivery. ...

Release

Access your contact profiles more quickly – Hub UI Release v.2.0.0

29 June 2020 | Fabrizio Corti

The project of the platform interface evolution has not stopped even in the moment of health emergency and continues its run. We have been working for several months to improve our customers’ customer experience and we have come to another new step. ...

Article

Milky Way: the Contactlab Design System

23 June 2020 | Carlo Audino

The Design System extends the concept of the UI component catalogue through a set of shared rules and practices to update and innovate them, defining a design library governance system. ...

Article

Restart your business: calculate your customer’s RFM!

18 June 2020 | Loredana Rossi

Think about the level of personalization that your journeys could reach if you had available for each customer the RFM index, the result of an algorithm that can group your customers in different clusters according to their purchasing behavior. ...

Article

What does the health emergency teach marketing engagement?

5 June 2020 | Loredana Rossi

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

Article

Lockdown? Get a credit for your next gym pass renewal!

21 May 2020 | Loredana Rossi

Have you not been able to use your subscription in the last few weeks? Your gym has also thought about this and will guide you in the journey towards the request for credit that can be used on the next renewal! ...

Article

Are the traffic and orders increasing on your ecommerce? Be ready, automate!

15 May 2020 | Loredana Rossi

Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

Article

Email at the time of #covid19: a safe way to get to your customers’ homes

6 May 2020 | Loredana Rossi

Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

Article

Smartworking, (smart)platform

14 April 2020 | Loredana Rossi

The difficulty for people to leave their homes and the closure of almost all physical stores has deprived many brands not only of one of the main commercial channels, but also of one of the preferential and more direct communication channels for interaction and relationship with customers. ...

Release

Your deliveries affect your customers’ purchases, but how much?

30 March 2020 | Marco Zambardi

The Marketing Cloud includes a new dashboard that allows you to understand the effect of your plans. You can discover how much they have influenced purchases over time, together with the most popular products. You can also compare two plans and see which one had most impact. ...

Approfondimento

GDPR: What’s the status two years after its go-live?

25 March 2020 | Loredana Rossi

According to some recent analyses, more than 50% of companies worldwide still seem to have little concern about GDPR issues (MarkMonitor). When we talk about customer data, we are talking about personal data. Every day we all find ourselves, more or less consciously, dealing with personal data. We cannot ignore regulatory compliance for much longer. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

New interface and lots of features for the Marketing Automation – MC Release v.8.0.0

5 December 2022 | Fabrizio Corti

Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let’s take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Article

For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP

27 June 2022 | Loredana Rossi

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...

Article

Contactlab gets even bigger: the first months of this 2022

15 June 2022 | Loredana Rossi

We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab. ...

Release

You choose the behavior of your automations each time you suspend and reactivate deliveries – Flow API v.2.28.0-289 UI v.2.45.0 Release

23 May 2022 | Fabrizio Corti

With a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur. ...

Article

Selling easier online with ecommerce and marketing clouds always connected

10 May 2022 | Loredana Rossi

One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

Article

Boost your ecommerce with marketing automation

4 April 2022 | Loredana Rossi

Automating ecommerce communication flows simplifies and speeds up a number of actions that could not be managed efficiently by any human being or an entire team. ...

Article

Is the web behavior of your contacts really interesting for increasing sales?

21 March 2022 | Loredana Rossi

The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...

Release

Enrich your contacts’ profile with web access and navigation information

6 February 2023 | Marco Galli

Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

News coming soon for your personal profile team management. AccountCentral UI Release v.3.0.0

25 November 2022 | Fabrizio Corti

With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Release

DKIM: Better sign your emails and increase deliverability

17 October 2022 | Marco Galli

Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...

A/B test: use email templates created with Email Designer – Send Release v.7.15.0

20 September 2022 | Marco Galli

In order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...

Release

Email Designer did not go on holiday, new features already available on the platform!

14 September 2022 | Marco Galli

Often the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...

Release

New features for the Email Designer editor

15 July 2022 | Marco Galli

Several studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...

Article

For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP

27 June 2022 | Loredana Rossi

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...

Article

Are your forms subject to automatic subscriptions?

27 October 2021 | Marco Galli

Do you know what a captcha is? It is used to ensure that a form is filled in by a person and not by a robot. ...

Article | Infographic

MC series #5. What can you do with the Marketing Cloud?

20 October 2021 | Loredana Rossi

We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

Article | Infographic

MC series #4: Learn from the data and optimise your future campaigns

22 June 2021 | Loredana Rossi

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

Article

Call us and find out why our competitors are talking about us

10 February 2021 | Loredana Rossi

The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...

Article | Release

The best of the Marketing Cloud in 2020

25 January 2021 | Loredana Rossi

2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...

Article | Tutorial

The best for the Marketing Cloud in 2019

15 January 2020 | Loredana Rossi

2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...

Article

UI/UX series: Even color plays its part

9 December 2019 | Giovanni Tramutola

Color is a very important means of communication in any visual language. It represents one of the most effective ways of transposing one or more concepts from one place to another. Supported by colors, you can indicate which components are interactive, how they relate to other elements, and their level of prominence. ...

Article | Case History

Contactlab for Eataly: an all-Italian love

8 November 2019 | Contactlab

A single, individual customer view, RFM, Marketing Automation: The role of the Marketing Cloud in the customer engagement project, which Eataly is successfully pursuing in conjunction with Contactlab. ...

Article

UI/UX series: When the UX determines the success of a platform

7 November 2019 | Carlo Audino

We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...

Article

The Contactlab Marketing Cloud in the Microsoft AppSource

28 August 2019 | Contactlab

A few months ago, we announced the news that One was among the clienteling applications available for Azure on the Microsoft portal.. Now, it is time to let you know that the Contactlab Marketing Cloud is also available in the Microsoft AppSource. ...