Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.
Improving a software interface remains an issue of paramount importance, but still often underestimated. The UI remains the point of contact between the user and the software and has always been a central theme of our commitment to the platform. ...
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Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...
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Simplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
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Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...
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Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let’s take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones. ...
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With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...
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A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...
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We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...
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Make sure you send the correct communications to the right target. When you have to handle a plan in status error and reactivated it, you can decide whether to address contacts that have already been validated or ask for an extraction update when you reopen it to push the delivery. ...
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Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MORE Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...
READ MORE Simplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
READ MORE Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...
READ MORE A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...
READ MORE We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...
READ MORE Make sure you send the correct communications to the right target. When you have to handle a plan in status error and reactivated it, you can decide whether to address contacts that have already been validated or ask for an extraction update when you reopen it to push the delivery. ...
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The current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...
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The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
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We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab. ...
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One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...
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Increase the quality of your flows by refining the conditions that allow you to better manage time and content of your communications. You can also customize the travel of each contact according to when an action has been taken or an event has occurred. ...
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The difficulty for people to leave their homes and the closure of almost all physical stores has deprived many brands not only of one of the main commercial channels, but also of one of the preferential and more direct communication channels for interaction and relationship with customers. ...
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Improve the quality of your journeys by increasing the amount of variables you can use to differentiate your customers’ experience within the same flow. ...
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According to some recent analyses, more than 50% of companies worldwide still seem to have little concern about GDPR issues (MarkMonitor). When we talk about customer data, we are talking about personal data. Every day we all find ourselves, more or less consciously, dealing with personal data. We cannot ignore regulatory compliance for much longer. ...
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Do you want to send an automatic email not only when an event is created but also when it is updated? For example: you are an ecommerce and the courier has to send the package. If the courier would update the event ‘shipment completed’ with a delivery issue, today you could automate an action to warn immediately the customer too. ...
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Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
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The layout is a technical design that promotes consistency and uniformity in the distribution of the elements and content, ensuring an optimal reading experience within a digital product. ...
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The authentication of the sender’s domain is increasingly important in the world of e-mail. Threats such as domain spoofing, phishing and spear phishing have encouraged the development of more reassuring authentication strategies for brands. SPF, DKIM, DMARC. ...
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One of the principles of our visual language is to have a three-dimensional space, within which the elements can be inserted and moved. But just like in the physical world, the various elements have properties that must be respected. ...
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Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
READ MORE Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...
READ MORE Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...
READ MORE With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...
READ MORE A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...
READ MORE We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...
READ MORE Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
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In order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
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Often the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
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Several studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
READ MORE The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
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Do you know what a captcha is? It is used to ensure that a form is filled in by a person and not by a robot. ...
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We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...
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We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...
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The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...
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2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...
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2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...
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Color is a very important means of communication in any visual language. It represents one of the most effective ways of transposing one or more concepts from one place to another. Supported by colors, you can indicate which components are interactive, how they relate to other elements, and their level of prominence. ...
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A single, individual customer view, RFM, Marketing Automation: The role of the Marketing Cloud in the customer engagement project, which Eataly is successfully pursuing in conjunction with Contactlab. ...
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We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...
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A few months ago, we announced the news that One was among the clienteling applications available for Azure on the Microsoft portal.. Now, it is time to let you know that the Contactlab Marketing Cloud is also available in the Microsoft AppSource. ...
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