Can the use of databases of uncertain quality really impact the results of e-mail deliveries over time? Find out how with a few tricks, the effectiveness of your e-mailings increases and the success of your campaigns can support your business. ...
The growing threats we see daily in the world of e-mail marketing – domain spoofing, phishing, spear phishing, etc.. – have accelerated the adoption of brand protection tools. In addition to the historical SPF and DKIM methods, DMARC is gaining a strong foothold in recent months. How do the main Mailbox Provider react? ...
The authentication of the sender’s domain is increasingly important in the world of e-mail. Threats such as domain spoofing, phishing and spear phishing have encouraged the development of more reassuring authentication strategies for brands. SPF, DKIM, DMARC. ...
The problem of spam is very common and one of the biggest nightmares for communicators. However, there are many anti-spam techniques. This article focuses on content-based spam filters, as they can be useful when creating emails and help prevent potential filtering problems ...
Following on from the discussion about emails without reachable addresses, this series of articles about deliverability continues. Now, we move ...
Without doubt, the communications bounce rate has become increasingly important to companies in recent times. But few realize, however, that ...