Armando Puglisi

Here, we will apply the RFM model. An acronym for Recency, Frequency and Monetary, it is one of the easiest and most effective clustering models that can be applied to transactional data. We will apply the model to two different datasets to see how its behaviour chances ...

Emails are still an effective channel for sending push notifications to contacts, for this reason the measurement of contact activity on the email channel is essential to a brand, especially when carrying out communications plans, or reviewing marketing strategies. Contactlab has the Email Engagement Index ...

For a company it is important to effectively plan targeted marketing communication activities, based on predictions of your customers’ future behavior. You can identify the customers who are at risk of dropping out, as well as forecast what might be the future purchase levels during a defined period ...