From September 12th, 2019, a new version of Plan is available.
What does this release enable you to do?
Whenever you create an email delivery in Plan, you can choose to track the links in your HTML, or not. The feature is available, whether the links are imported from the Pagebuilder or Email Designer editors, or uploaded in an externally generated HTML to the platform.
All trackable links in the HTML are highlighted by default. You can decide whether you want to track them all, just a few, or none at all.
Afterwards, you continue to create the delivery as usual.
What does this mean in everyday use?
You have the option of selecting links to track for further analysis. Enrich your post-delivery statistics with information about what happened, once the email arrived in the contact’s inbox. You can discover their behavior to navigational suggestions that are external to the message and know their interests and habits better. You can also evaluate the effectiveness of the links in the email text.