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Discover all the latest Contactlab news, meet our experts and learn how our platform can support your multi-channel digital marketing campaigns. Understand through us, how to make your customers’ experiences with your brand unique, memorable and above all, beneficial.

Article | Webinars

WEBINAR: Email marketing in the GDO, strategies during and post Covid-19 (IT only)

Thursday, June 11, 10:30 am, we will talk about CRM, LOYALTY and MARKETING in the GDO. What was the role of direct communication (email, sms, social…) during the lockdown? And in the next phase? Which messages were used? How often were they used? What images, which Tone of Voice? Promo or Branding? ...

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Article

What does the health emergency teach marketing engagement?

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

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Article

Are the traffic and orders increasing on your ecommerce? Be ready, automate!

Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

READ MORE
Article

Email at the time of #covid19: a safe way to get to your customers’ homes

Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

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Article

Integrate your systems with the Contactlab Marketing Cloud

What is a plug-in? There are many definitions, but the one we like is a non-autonomous but especially important program, which is capable of extending the value and potential of your technology. And when it comes to plug-ins for cloud marketing, they also mean increased benefits both for your customers and your business. ...

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Article | Release

Do you want to realize the full value of what you already know from your contacts’ profiles? Create Aggregate nodes

Realize the full value of what you already know from your contacts’ profiles with aggregate nodes. Bring the information from two or more entry nodes together in an aggregate one, then use it with all the Marketing Cloud features to create individually tailored, precisely timed and effectively targeted campaigns. ...

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Enhancement

Are you updating an event? Automatically enter the customer in a predefined journey – Flow UI Release v.2.25 and API v.2.20.779

Do you want to send an automatic email not only when an event is created but also when it is updated? For example: you are an ecommerce and the courier has to send the package. If the courier would update the event ‘shipment completed’ with a delivery issue, today you could automate an action to warn immediately the customer too. ...

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Article | Webinars

WEBINAR: Email marketing in the GDO, strategies during and post Covid-19 (IT only)

Thursday, June 11, 10:30 am, we will talk about CRM, LOYALTY and MARKETING in the GDO. What was the role of direct communication (email, sms, social…) during the lockdown? And in the next phase? Which messages were used? How often were they used? What images, which Tone of Voice? Promo or Branding? ...

READ MORE
Article

What does the health emergency teach marketing engagement?

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

READ MORE
Article

Are the traffic and orders increasing on your ecommerce? Be ready, automate!

Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

READ MORE
Article

Email at the time of #covid19: a safe way to get to your customers’ homes

Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

READ MORE
Article

DMARC: Do Mailbox Providers apply it to the letter? Here they are some feedbacks from real experiences

The growing threats we see daily in the world of e-mail marketing – domain spoofing, phishing, spear phishing, etc.. – have accelerated the adoption of brand protection tools. In addition to the historical SPF and DKIM methods, DMARC is gaining a strong foothold in recent months. How do the main Mailbox Provider react? ...

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Article | Infographic

Compare and collate data, don’t just read it. You’ll see unexpected results!

Don’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...

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