What is a plug-in? There are many definitions, but the one we like is a non-autonomous but especially important program, which is capable of extending the value and potential of your technology. And when it comes to plug-ins for cloud marketing, they also mean increased benefits both for your customers and your business.
At the Contactlab Conference 2018, (link) we interviewed Tom Smith, Fresh Relevance Co-founder & CRO. He told us that, among all the features which make the Contactlab and Fresh Relevance integration extremely beneficial, there is also the ability to collect and save customer in-store transactions, in individual contact profiles