FRESH RELEVANCE + CONTACTLAB PERSONALIZE YOUR CROSS-CHANNEL MARKETING, POWERED BY A SINGLE CUSTOMER VIEW

Combine the Fresh Relevance real-time personalization platform with the Contactlab platform to join the dots between the online and offline customer journey. Uncover the marketing tactics that truly resonate with each individual and execute them seamlessly across channels to boost revenue and loyalty.

You can combine the behavioral and transactional data of a customer’s interactions on the website, with marketing emails and physical stores. Benefit from rich insights on shopping preferences and buying habits to see the unique shopper. Machine learning and advanced segmentation help you understand the individual and the tactics that will resonate most with them.

Deliver relevant, dynamic, individually tailored and always up-to-date content and product recommendations to drive customers in store and to your website. Trigger emails to combat browse and shopping cart abandonment. Make your website and emails convert better with product ratings and reviews. Grow your email list and increase the website visitor identification rate with timely and customizable pop-ups. Provide a brand experience that stands out from the pack.

MAIN ADVANTAGES

1
Unify siloed data to create rich customer profiles

Integrate data from your ecommerce platform, email service provider, marketing database, POS and more in your customer profiles, to understand each shopper, anticipate their needs and tailor the email, web and app experience to the individual.

 

 

2
Deliver consistent content across channels

Provide a consistent and contextually relevant brand experience on all channels by personalizing offers in real-time based on shopper location, weather or products they’re browsing – no matter which device they are using.

3
Treat each customer as an individual, not part of a crowd

Leverage an unrivaled set of personalization tools to always deliver the right content, on the right channel, at precisely the right time. Use advanced segmentation, behavioral targeting, dynamic content, triggered emails, product recommendations, pop-ups, powerful social proof widgets and more.

 

 

4
Test and optimize tactics with multivariable A/B tests

Optimize your emails and website by comparing the effectiveness of different types of content or designs with split testing. Test new marketing ideas on a subset of shoppers instead of everyone. Use hard data to compare results and instantly adjust the most effective strategy for each segment.