[VIDEO] Contactlab and the Fresh Relevance platform – together for effective personalization of message content based on data

At the Contactlab Conference 2018, we interviewed Tom Smith, Fresh Relevance Co-founder & CRO.

He told us that, among all the features which make the Contactlab and Fresh Relevance integration extremely beneficial, there is also the ability to collect and save customer in-store transactions, in individual contact profiles. As the data is available in real-time, automatic, always up-to-date and highly personalized communications activities can readily be created.

Thanks to the unique customer views that Hub makes available, which are further enriched by applying Data’s, powerful algorithms, together with automatic, real-time dynamic content personalization and multi-channel communication tools, companies can readily enhance their marketing activities to reach new levels of direct communication.