Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

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Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

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Article | Webinars

WEBINAR: Email marketing in the GDO, strategies during and post Covid-19 (IT only)

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Thursday, June 11, 10:30 am, we will talk about CRM, LOYALTY and MARKETING in the GDO. What was the role of direct communication (email, sms, social…) during the lockdown? And in the next phase? Which messages were used? How often were they used? What images, which Tone of Voice? Promo or Branding? ...

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Article

What does the health emergency teach marketing engagement?

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What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

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