Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...
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Another year together has ended and we are ready for 2023!
16 January 2023 | Loredana RossiOur 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...
READ MORENews coming soon for your personal profile team management. AccountCentral UI Release v.3.0.0
25 November 2022 | Fabrizio CortiWith a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...
READ MOREFacilitates access to the platform, activates the External Identity Provider
10 November 2022 | Marco GalliA few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...
READ MOREWork in progress for the Marketing Cloud UI
25 October 2022 | Fabrizio CortiWe will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...
READ MOREDKIM: Better sign your emails and increase deliverability
17 October 2022 | Marco GalliDomain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MOREA/B test: use email templates created with Email Designer – Send Release v.7.15.0
20 September 2022 | Marco GalliIn order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
READ MOREEmail Designer did not go on holiday, new features already available on the platform!
14 September 2022 | Marco GalliOften the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
READ MORENew features for the Email Designer editor
15 July 2022 | Marco GalliSeveral studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022 | Loredana RossiThe series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
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