Welcome to Resources

Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.

Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

cover-HP_border.png

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

READ MORE
Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

cover-HP_border.png

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

READ MORE
Article

What does the health emergency teach marketing engagement?

HP-1000x452-border.png

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

READ MORE
Article

Are the traffic and orders increasing on your ecommerce? Be ready, automate!

HP-1000x452-border.png

Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

READ MORE
Article

Email at the time of #covid19: a safe way to get to your customers’ homes

hp_1000x452-border.png

Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

READ MORE
Article

Smartworking, (smart)platform

smartplatform-1000x452-border.png

The difficulty for people to leave their homes and the closure of almost all physical stores has deprived many brands not only of one of the main commercial channels, but also of one of the preferential and more direct communication channels for interaction and relationship with customers. ...

READ MORE
Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

cover-HP_border.png

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

READ MORE
Article

What does the health emergency teach marketing engagement?

HP-1000x452-border.png

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

READ MORE
Article

Are the traffic and orders increasing on your ecommerce? Be ready, automate!

HP-1000x452-border.png

Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

READ MORE
Article

Email at the time of #covid19: a safe way to get to your customers’ homes

hp_1000x452-border.png

Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

READ MORE
Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

cover-HP_border.png

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

READ MORE
Article | Webinars

WEBINAR: Email marketing in the GDO, strategies during and post Covid-19 (IT only)

Contactlab_Webinar_GDO_200608-V3-1000x452-border.png

Thursday, June 11, 10:30 am, we will talk about CRM, LOYALTY and MARKETING in the GDO. What was the role of direct communication (email, sms, social…) during the lockdown? And in the next phase? Which messages were used? How often were they used? What images, which Tone of Voice? Promo or Branding? ...

READ MORE
Article

What does the health emergency teach marketing engagement?

HP-1000x452-border.png

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

READ MORE
Article

UI/UX series: Even color plays its part

cover-HP.png

Color is a very important means of communication in any visual language. It represents one of the most effective ways of transposing one or more concepts from one place to another. Supported by colors, you can indicate which components are interactive, how they relate to other elements, and their level of prominence. ...

READ MORE
Article

UI/UX series: When the UX determines the success of a platform

cover-HP-1000x452-border.png

We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...

READ MORE
Article | Tutorial

At Contactlab, the new star shines on and on… Platform innovations in the first six months of 2019

achievement-african-african-american-bangkok-black-bridge-1567129-pxhere-1000x452_border.png

2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the highlight of the first half of this year has been the release of several new, powerful and feature-rich enhancements. ...

READ MORE
Article | Infographic

Compare and collate data, don’t just read it. You’ll see unexpected results!

writing-hand-brand-font-creativity-illustration-924063-pxhere-1000x452-border.png

Don’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...

READ MORE
Article | Release

What’s next: A re-energized interface, purpose-designed to enhance user experience

Mars-1000x452-border.png

To ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...

READ MORE
Article

Contactlab’s Top 10 Product Developments of 2018

jukebox-v1-1.png

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

READ MORE