Welcome to Resources

Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.

Infographic | Release

Contactlab’s Marketing Automation for unique CX

30 September 2020 | Fabrizio Corti

A 2020 so far been special but that has not made us lose focus: top-level marketing automation for unique customer experiences. ...

Article

Do you know that Gmail affects your deliverability?

22 September 2020 | Loredana Rossi

Google updates e-mail filters daily to protect Gmail mailboxes as much as possible. Follow some best practices to keep your delivery rates at the highest level. ...

Webinars

Join our webinars and discover the power of engagement marketing! (IT ONLY)

15 September 2020 | Contactlab

Sign up for webinars and find out how engagement marketing can support your business results. ...

Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

10 September 2020 | Loredana Rossi

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

Release

Your products: from the catalog to your emails automatically! – Send Pagebuilder Release v.1.9.0

1 September 2020 | Fabrizio Corti

Enrich the fields of your email templates with data about the products in your catalog, automatically. ...

Release

Send test for each email step in your journey – Flow release API v.2.23.0-923 and UI v.2.32.0

17 August 2020 | Fabrizio Corti

Send test to the addresses you want and each time you modify an email template in your journeys so that you can see the result immediately and make the appropriate changes before the actual delivery. ...

Article

Is an excellent e-mail delivery tool enough for the success of your campaigns?

27 July 2020 | Marco Franceschetti

Can the use of databases of uncertain quality really impact the results of e-mail deliveries over time? Find out how with a few tricks, the effectiveness of your e-mailings increases and the success of your campaigns can support your business. ...

Article

New features for the email template editor!

9 July 2020 | Marco Galli

New features for Email Designers that will make your emails even more appealing and attractive with new value elements that will provide your customers with additional opportunities to interact with your brand. ...

Article | Webinars

WEBINAR: Email Marketing for the Non Profit, fund raising strategies during and post Covid-19 (IT only)

3 July 2020 | Contactlab

Wednesday, July 8, 2:00 pm: after an analysis of how NGOs and ONPs moved in time for Covid-19, we will explore the 12 basic rules to maximize the results of fundraising campaigns through email marketing. ...

Release

Access your contact profiles more quickly – Hub UI Release v.2.0.0

29 June 2020 | Fabrizio Corti

The project of the platform interface evolution has not stopped even in the moment of health emergency and continues its run. We have been working for several months to improve our customers’ customer experience and we have come to another new step. ...

Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

10 September 2020 | Loredana Rossi

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

Release

Access your contact profiles more quickly – Hub UI Release v.2.0.0

29 June 2020 | Fabrizio Corti

The project of the platform interface evolution has not stopped even in the moment of health emergency and continues its run. We have been working for several months to improve our customers’ customer experience and we have come to another new step. ...

Article

Milky Way: the Contactlab Design System

23 June 2020 | Carlo Audino

The Design System extends the concept of the UI component catalogue through a set of shared rules and practices to update and innovate them, defining a design library governance system. ...

Article

Restart your business: calculate your customer’s RFM!

18 June 2020 | Loredana Rossi

Think about the level of personalization that your journeys could reach if you had available for each customer the RFM index, the result of an algorithm that can group your customers in different clusters according to their purchasing behavior. ...

Article

What does the health emergency teach marketing engagement?

5 June 2020 | Loredana Rossi

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

Article

Lockdown? Get a credit for your next gym pass renewal!

21 May 2020 | Loredana Rossi

Have you not been able to use your subscription in the last few weeks? Your gym has also thought about this and will guide you in the journey towards the request for credit that can be used on the next renewal! ...

Article

Are the traffic and orders increasing on your ecommerce? Be ready, automate!

15 May 2020 | Loredana Rossi

Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

Article

Email at the time of #covid19: a safe way to get to your customers’ homes

6 May 2020 | Loredana Rossi

Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

Article

Smartworking, (smart)platform

14 April 2020 | Contactlab

The difficulty for people to leave their homes and the closure of almost all physical stores has deprived many brands not only of one of the main commercial channels, but also of one of the preferential and more direct communication channels for interaction and relationship with customers. ...

Release

Your deliveries affect your customers’ purchases, but how much?

30 March 2020 | Marco Zambardi

The Marketing Cloud includes a new dashboard that allows you to understand the effect of your plans. You can discover how much they have influenced purchases over time, together with the most popular products. You can also compare two plans and see which one had most impact. ...

Infographic | Release

Contactlab’s Marketing Automation for unique CX

30 September 2020 | Fabrizio Corti

A 2020 so far been special but that has not made us lose focus: top-level marketing automation for unique customer experiences. ...

Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

10 September 2020 | Loredana Rossi

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

Release

Send test for each email step in your journey – Flow release API v.2.23.0-923 and UI v.2.32.0

17 August 2020 | Fabrizio Corti

Send test to the addresses you want and each time you modify an email template in your journeys so that you can see the result immediately and make the appropriate changes before the actual delivery. ...

Article

Milky Way: the Contactlab Design System

23 June 2020 | Carlo Audino

The Design System extends the concept of the UI component catalogue through a set of shared rules and practices to update and innovate them, defining a design library governance system. ...

Article

Restart your business: calculate your customer’s RFM!

18 June 2020 | Loredana Rossi

Think about the level of personalization that your journeys could reach if you had available for each customer the RFM index, the result of an algorithm that can group your customers in different clusters according to their purchasing behavior. ...

Article

What does the health emergency teach marketing engagement?

5 June 2020 | Loredana Rossi

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

Article

Lockdown? Get a credit for your next gym pass renewal!

21 May 2020 | Loredana Rossi

Have you not been able to use your subscription in the last few weeks? Your gym has also thought about this and will guide you in the journey towards the request for credit that can be used on the next renewal! ...

Article

Are the traffic and orders increasing on your ecommerce? Be ready, automate!

15 May 2020 | Loredana Rossi

Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

Article

Email at the time of #covid19: a safe way to get to your customers’ homes

6 May 2020 | Loredana Rossi

Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

Release

One automation, many flows – Flow UI Release v.2.27 and API v.2.20.0-837

29 April 2020 | Marco Zambardi

Increase the quality of your flows by refining the conditions that allow you to better manage time and content of your communications. You can also customize the travel of each contact according to when an action has been taken or an event has occurred. ...

Article

Do you know that Gmail affects your deliverability?

22 September 2020 | Loredana Rossi

Google updates e-mail filters daily to protect Gmail mailboxes as much as possible. Follow some best practices to keep your delivery rates at the highest level. ...

Webinars

Join our webinars and discover the power of engagement marketing! (IT ONLY)

15 September 2020 | Contactlab

Sign up for webinars and find out how engagement marketing can support your business results. ...

Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

10 September 2020 | Loredana Rossi

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

Release

Your products: from the catalog to your emails automatically! – Send Pagebuilder Release v.1.9.0

1 September 2020 | Fabrizio Corti

Enrich the fields of your email templates with data about the products in your catalog, automatically. ...

Article

Is an excellent e-mail delivery tool enough for the success of your campaigns?

27 July 2020 | Marco Franceschetti

Can the use of databases of uncertain quality really impact the results of e-mail deliveries over time? Find out how with a few tricks, the effectiveness of your e-mailings increases and the success of your campaigns can support your business. ...

Article

New features for the email template editor!

9 July 2020 | Marco Galli

New features for Email Designers that will make your emails even more appealing and attractive with new value elements that will provide your customers with additional opportunities to interact with your brand. ...

Article | Webinars

WEBINAR: Email Marketing for the Non Profit, fund raising strategies during and post Covid-19 (IT only)

3 July 2020 | Contactlab

Wednesday, July 8, 2:00 pm: after an analysis of how NGOs and ONPs moved in time for Covid-19, we will explore the 12 basic rules to maximize the results of fundraising campaigns through email marketing. ...

Article

Milky Way: the Contactlab Design System

23 June 2020 | Carlo Audino

The Design System extends the concept of the UI component catalogue through a set of shared rules and practices to update and innovate them, defining a design library governance system. ...

Article | Webinars

WEBINAR: Email marketing in the GDO, strategies during and post Covid-19 (IT only)

10 June 2020 | Contactlab

Thursday, June 11, 10:30 am, we will talk about CRM, LOYALTY and MARKETING in the GDO. What was the role of direct communication (email, sms, social…) during the lockdown? And in the next phase? Which messages were used? How often were they used? What images, which Tone of Voice? Promo or Branding? ...

Article

What does the health emergency teach marketing engagement?

5 June 2020 | Loredana Rossi

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

Article | Tutorial

The best for the Marketing Cloud in 2019

15 January 2020 | Contactlab

2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...

Article

UI/UX series: Even color plays its part

9 December 2019 | Giovanni Tramutola

Color is a very important means of communication in any visual language. It represents one of the most effective ways of transposing one or more concepts from one place to another. Supported by colors, you can indicate which components are interactive, how they relate to other elements, and their level of prominence. ...

Article | Case History

Contactlab for Eataly: an all-Italian love

8 November 2019 | Contactlab

A single, individual customer view, RFM, Marketing Automation: The role of the Marketing Cloud in the customer engagement project, which Eataly is successfully pursuing in conjunction with Contactlab. ...

Article

UI/UX series: When the UX determines the success of a platform

7 November 2019 | Carlo Audino

We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...

Article

The Contactlab Marketing Cloud in the Microsoft AppSource

28 August 2019 | Contactlab

A few months ago, we announced the news that One was among the clienteling applications available for Azure on the Microsoft portal.. Now, it is time to let you know that the Contactlab Marketing Cloud is also available in the Microsoft AppSource. ...

Article | Release | Videos

Join us and take a spin with the new interface!

29 July 2019 | Contactlab

Watch the video and discover a few of the many benefits that will soon be available to platform users, while they navigate around the Contactlab Marketing Cloud! ...

Article | Tutorial

At Contactlab, the new star shines on and on… Platform innovations in the first six months of 2019

5 July 2019 | Loredana Rossi

2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the highlight of the first half of this year has been the release of several new, powerful and feature-rich enhancements. ...

Article | Infographic

Compare and collate data, don’t just read it. You’ll see unexpected results!

17 June 2019 | Francesca Lombardi

Don’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...

Article | Release

What’s next: A re-energized interface, purpose-designed to enhance user experience

21 May 2019 | Contactlab

To ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...

Article

Contactlab’s Top 10 Product Developments of 2018

18 January 2019 | Loredana Rossi

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...