Leave nothing to chance. Monitor the outcome of the data synchronisation in the platform and ensure that your audience creation data is always up-to-date. ...
READ MOREPut data at the center of your strategies and create formidable customer experiences
1 March 2021 | Loredana RossiMore and more marketeers put data at the basis of their decisions. Starting from data means acting according to indications that emerge from knowledge and experience. Also in the definition of communication strategies. ...
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Call us and find out why our competitors are talking about us
10 February 2021 | Loredana RossiThe human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...
READ MORERefine your segments with new digital events – Plan UI v.1.33.0 & API v.1.36.0-1976 Release
1 February 2021 | Fabrizio CortiMore data you can use to create your segments with the Marketing Cloud. We have introduced the new rule Other digital events. ...
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The best of the Marketing Cloud in 2020
25 January 2021 | Loredana Rossi2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...
READ MORENo panic, count on the platform! – Plan Release UI v.1.32.0 & API v.1.36.0-1947
11 January 2021 | Fabrizio CortiThe journey towards an increasingly intuitive and easy-to-use interface continues, even when you run into little snags. Thanks to clear messages, you’ll find the solution immediately and can get back to creating unforgettable customer experiences. ...
READ MOREDid you say user experience? News for Cloud Marketing!
9 December 2020 | Fabrizio CortiFrom today, creating and refining your audience to build personalised communication campaigns and customer journeys becomes immediate thanks to a renewed, simple and intuitive interface. ...
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CDP and actionable data
16 October 2020 | Loredana RossiIn the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
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A new award for the Contactlab CDP
8 October 2020 | Loredana RossiAfter Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
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The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud
10 September 2020 | Loredana RossiReach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...
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