Article

What does the health emergency teach marketing engagement?

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What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

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Article

Are the traffic and orders increasing on your ecommerce? Be ready, automate!

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Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

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Article

Email at the time of #covid19: a safe way to get to your customers’ homes

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Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

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Article

Smartworking, (smart)platform

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The difficulty for people to leave their homes and the closure of almost all physical stores has deprived many brands not only of one of the main commercial channels, but also of one of the preferential and more direct communication channels for interaction and relationship with customers. ...

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Approfondimento

GDPR: What’s the status two years after its go-live?

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According to some recent analyses, more than 50% of companies worldwide still seem to have little concern about GDPR issues (MarkMonitor). When we talk about customer data, we are talking about personal data. Every day we all find ourselves, more or less consciously, dealing with personal data. We cannot ignore regulatory compliance for much longer. ...

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