More and more marketeers put data at the basis of their decisions. Starting from data means acting according to indications that emerge from knowledge and experience. Also in the definition of communication strategies. ...
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The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...
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2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...
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In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
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After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
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Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...
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The project of the platform interface evolution has not stopped even in the moment of health emergency and continues its run. We have been working for several months to improve our customers’ customer experience and we have come to another new step. ...
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The Design System extends the concept of the UI component catalogue through a set of shared rules and practices to update and innovate them, defining a design library governance system. ...
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Think about the level of personalization that your journeys could reach if you had available for each customer the RFM index, the result of an algorithm that can group your customers in different clusters according to their purchasing behavior. ...
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What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...
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