Article | Webinars

WEBINAR: Email marketing in the GDO, strategies during and post Covid-19 (IT only)

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Thursday, June 11, 10:30 am, we will talk about CRM, LOYALTY and MARKETING in the GDO. What was the role of direct communication (email, sms, social…) during the lockdown? And in the next phase? Which messages were used? How often were they used? What images, which Tone of Voice? Promo or Branding? ...

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Article

What does the health emergency teach marketing engagement?

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What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...

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Are the traffic and orders increasing on your ecommerce? Be ready, automate!

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Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...

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Email at the time of #covid19: a safe way to get to your customers’ homes

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Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...

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Article

Smartworking, (smart)platform

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The difficulty for people to leave their homes and the closure of almost all physical stores has deprived many brands not only of one of the main commercial channels, but also of one of the preferential and more direct communication channels for interaction and relationship with customers. ...

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