Search Results for: cdp

Article

CDP series: Analysis & reports

Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...

Read more
Article

CDP series: Analysis & reports

Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...

Read more
Article

Contactlab included among the main vendors in the first Gartner Market Guide for Customer Data Platforms (CDP)

Gartner has released their first Market Guide for Customer Data Platforms for Marketing, and Contactlab has been listed among the Representative Vendors globally, as a technology that enables brands to integrate contact data collected from different sources, into individual profiles. ...

Read more
Article

Another year together has ended and we are ready for 2023!

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Read more
Article

Is the web behavior of your contacts really interesting for increasing sales?

The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...

Read more
Article

How was 2021? Great for the Marketing Cloud!

The year 2022 has already begun at full speed, but we also like to slow down, to find the right moments to take some time and look back. We like to close our eyes and think about what has happened in the past year, the many new features on the platform, the small and large achievements, the many features that have enriched our Marketing Cloud. ...

Read more
Article | Infographic

MC series #5. What can you do with the Marketing Cloud?

We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

Read more
Article | Release

Well begun… the first months of our 2021

It has become a good habit over the last few years to take a moment after the first months of work to share what we have achieved compared to what we had promised. We have tried to summarise the main events of the past few months to date and we are proud of what we have managed to do, despite the difficulties and major changes that characterise this period, while maintaining and nurturing a constant channel of communication with our customers and the market. ...

Read more
Article

CDP series: Analysis & reports

Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...

Read more
Article | Infographic

MC series #5. What can you do with the Marketing Cloud?

We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

Read more
Article | Infographic

MC series #4: Learn from the data and optimise your future campaigns

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

Read more
Article

Call us and find out why our competitors are talking about us

The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...

Read more
Article | Release

The best of the Marketing Cloud in 2020

2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...

Read more
Article | Tutorial

At Contactlab, the new star shines on and on… Platform innovations in the first six months of 2019

2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the highlight of the first half of this year has been the release of several new, powerful and feature-rich enhancements. ...

Read more
Article

Contactlab’s Top 10 Product Developments of 2018

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

Read more