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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
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CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
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A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read more- CDP Resources
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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read moreWhat makes the Contactlab Marketing Cloud a CDP as well?
6 March 2019Discover the graphic that explains how Contactlab Marketing Cloud modules combine to provide you with a powerful Customer Data Platform (CDP). Find out how the platform enables you to create well targeted and very effective customer engagement strategies. ...
Read moreContactlab included among the main vendors in the first Gartner Market Guide for Customer Data Platforms (CDP)
11 February 2019Gartner has released their first Market Guide for Customer Data Platforms for Marketing, and Contactlab has been listed among the Representative Vendors globally, as a technology that enables brands to integrate contact data collected from different sources, into individual profiles. ...
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Another year together has ended and we are ready for 2023!
16 January 2023Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...
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Contactlab gets even bigger: the first months of this 2022
15 June 2022We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab. ...
Read moreSelling easier online with ecommerce and marketing clouds always connected
10 May 2022One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...
Read moreBoost your ecommerce with marketing automation
4 April 2022Automating ecommerce communication flows simplifies and speeds up a number of actions that could not be managed efficiently by any human being or an entire team. ...
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Is the web behavior of your contacts really interesting for increasing sales?
21 March 2022The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...
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How was 2021? Great for the Marketing Cloud!
12 January 2022The year 2022 has already begun at full speed, but we also like to slow down, to find the right moments to take some time and look back. We like to close our eyes and think about what has happened in the past year, the many new features on the platform, the small and large achievements, the many features that have enriched our Marketing Cloud. ...
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Are your forms subject to automatic subscriptions?
27 October 2021Do you know what a captcha is? It is used to ensure that a form is filled in by a person and not by a robot. ...
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MC series #5. What can you do with the Marketing Cloud?
20 October 2021We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...
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Well begun… the first months of our 2021
28 June 2021It has become a good habit over the last few years to take a moment after the first months of work to share what we have achieved compared to what we had promised. We have tried to summarise the main events of the past few months to date and we are proud of what we have managed to do, despite the difficulties and major changes that characterise this period, while maintaining and nurturing a constant channel of communication with our customers and the market. ...
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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read moreEnrich your contacts’ profile with web access and navigation information
6 February 2023Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...
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Are your forms subject to automatic subscriptions?
27 October 2021Do you know what a captcha is? It is used to ensure that a form is filled in by a person and not by a robot. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Flow Resources
- Hub Resources
- mcSeries Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
MC series #5. What can you do with the Marketing Cloud?
20 October 2021We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...
Read more- Analytics Resources
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MC series #4: Learn from the data and optimise your future campaigns
22 June 2021We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...
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Call us and find out why our competitors are talking about us
10 February 2021The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...
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The best of the Marketing Cloud in 2020
25 January 20212020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...
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The best for the Marketing Cloud in 2019
15 January 20202019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...
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UI/UX series: When the UX determines the success of a platform
7 November 2019We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...
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At Contactlab, the new star shines on and on… Platform innovations in the first six months of 2019
5 July 20192019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the highlight of the first half of this year has been the release of several new, powerful and feature-rich enhancements. ...
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Contactlab’s Top 10 Product Developments of 2018
18 January 20192018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...
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